Check this out from MoveOn:
Dear MoveOn member,
During this year's Super Bowl, you'll see ads sponsored by beer companies, tobacco companies, and the Bush White House.1 But you won't see the winning ad in MoveOn.org Voter Fund's Bush in 30 Seconds ad contest. CBS refuses to air it.2
Meanwhile, the White House is on the verge of signing into law a deal which Senator John McCain (R-AZ) says is custom-tailored for CBS and Fox,3 allowing the two networks to grow much bigger. CBS lobbied hard for this rule change; MoveOn.org members across the country lobbied against it; and now our ad has been rejected while the White House ad will be played. It looks an awful lot like CBS is playing politics with the right to free speech.
Of course, this is bigger than just the MoveOn.org Voter Fund. People for the Ethical Treatment of Animals (PETA) submitted an ad that was also rejected.4 But this isn't even a progressive-vs.-conservative issue. The airwaves are publicly owned, so we have a fundamental right to hear viewpoints from across the ideological spectrum. That's why we need to let CBS know that this practice of arbitrarily turning down ads that may be "controversial" -- especially if they're controversial simply because they take on the President -- just isn't right.
To watch the ad that CBS won't air and sign our petition to CBS, go to:
http://www.moveon.org/cbs/ad/
(If you want to skip the ad and just sign the petition, click here.)
We'll deliver the petition by email directly to CBS headquarters.
You also may want to let your local CBS affiliate know you're unhappy about this decision. We've attached a list of the CBS affiliates in your state at the bottom of this email. Remember, a polite, friendly call will be most effective -- just explain to them why you believe CBS' decision hurts our democracy.
CBS will claim that the ad is too controversial to air. But the message of the ad is a simple statement of fact, supported by the President's own figures. Compared with 2002's White House ad which claimed that drug users are supporting terrorism,5 it hardly even registers.
CBS will also claim that this decision isn't an indication of political bias. But given the facts, that's hard to believe. CBS overwhelmingly favored Republicans in its political giving, and the company spent millions courting the White House to stop FCC reform.6 According to a well-respected study, CBS News was second only to Fox in failing to correct common misconceptions about the Iraq war which benefited the Bush Administration -- for example, the idea that Saddam Hussein was involved with 9/11.7
This is not a partisan issue. It's critical that our media institutions be fair and open to all speakers. CBS is setting a dangerous precedent, and unless we speak up, the pattern may continue. Please call on CBS to air ads which address issues of public importance today.
Sincerely,
--Adam, Carrie, Eli, James, Joan, Laura, Noah, Peter, Wes, and Zack
The MoveOn.org Team
January 23rd, 2003
P.S. Our friends at Free Press have put together a page which explains simply how CBS and the FCC rule change are integrally linked. Check it out at:
http://www.mediareform.net/media/
P.P.S Here are the CBS affiliates in your state:
KCBS-TV, Los Angeles: (323) 460-3000
KFMB-TV, San Diego: (858) 571-8888
KPSP-TV, Thousand Palms: (760) 343-5700
KBAK-TV, Bakersfield: (661) 327-7955
KCOY-TV, Santa Maria: (805) 925-1200
KGPE-TV, Fresno: (559) 222-2411
KION-TV, Salinas: (831) 784-1702
KPIX-TV, San Francisco: (415) 362-5550
KVIQ-TV, Eureka: (707) 443-3061
KOVR-TV, West Sacramento: (916) 374-1313
KHSL-TV, Chico: (530) 342-0141
Footnotes:
1. "Who's Buying What At the Super Bowl," Ad Age, 1/20/04
2. CBS fax to MoveOn.org Voter Fund, 1/14/04
3. "Democrats Fold on 39% TV Cap Fight", Broadcasting and Cable, 1/21/04
4. People for the Ethical Treatment of Animals
5. "New Media Campaign Stresses Link between Drugs and Terrorism," U.S. Dept. of State
6. "CBS Television Network Soft Money Donations," Opensecrets.org
7. "Misperceptions, the Media and the Iraq War," PIPA/Knowledge Networks Poll
